International Fashion Management and Marketing (with foundation year)

Coventry University
Undergraduate BA (Hons) Full-time 4 Years Business and management studiesEvents managementMarketing

UCAS Points

72 points

Avg. Graduate Salary

£28,500

About this course

On this course, you’ll live and breathe fashion. Surrounded by London’s vibrant streets, and taught by industry experts, you’ll learn to create global success for different types of fashion labels.

The foundation year aims to provide you with a solid grounding for building a career in fashion management. You’ll seek to learn all the key components of successful leadership, along with essential knowledge of general business operations domestically and globally.

The International Fashion Management and Marketing BA (Hons) degree is geared towards the marketing and management of fashion brands, rather than fashion design or production. Your skills should be transferable across wide industry sectors, so you won’t be limited to fashion if you’d like to branch out.

When you graduate, you should be ideally placed to begin a career in junior marketing and management-related roles. You may choose instead to go into merchandising, supply chain, sustainable fashion, brand management or consultancy. You could also build a fashion career in a specialist area of the creative professional marketing services sector, either on the agency or client side. Areas such as public relations (PR), digital marketing, advertising, creative direction, account management and trend forecasting could also be popular careers for you.

For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.

Entry Requirements

UCAS Tariff Points 72 points

Career Prospects

Graduates from this course typically go into the following occupations:

1132 Marketing, sales and advertising directors
7220 Customer service supervisors
2432 Marketing and commercial managers
1133 Public relations and communications directors
1172 Social services managers and directors
2431 Management consultants and business analysts

Course Details

Qualification
Bachelor of Arts (with Honours) - BA (Hons)
Study Mode
Full-time
Duration
4 Years
Start Date
2025
Academic Year
2025
Campus / Location
Greenwich
Scheme
Undergraduate
Subjects
Business and management studies, Events management, Marketing
Avg. Graduate Salary
£28,500