International Events Management

Please check the Sheffield Hallam University website for the latest information.

Course summary
- Explore the creation, delivery and evaluation of international events at masters-level.

- Deepen your knowledge of global cultural, sporting and business events.

- Understand the economic and social contribution and impact of events on all scales.

- Solve complex real-world problems with innovative, analytical and critical thinking.

- Gain an internationally recognised industry-accredited qualification in Health and Safety (IOSH).

You’ll focus on the strategic role that authentic events play in contemporary global society, including how they contribute to organisational and environmental objectives. The course combines the latest theories of strategic event management with the application of knowledge through problem-solving and collaboration with industry partners. You’ll also have a 12-month placement opportunity to gain further experience.

How you learn

All our courses are designed around a set of key principles based on engaging you with authentic real-world issues, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

Sheffield Hallam is one of the top providers of events courses in the UK. As a founder member of the Association of Event Management Educators (AEME), we’re involved in establishing academic benchmarks in events education. As a result, the MSc International Event Management course has an innovative learning and assessment approach that puts you at its centre.

You’ll be supported by industry-experienced academic staff. You’ll also be encouraged to collaborate with peers – both as part of your learning and through extra-curricular activities – creating a strong sense of course community.

This course is delivered face-to-face over three semesters – with teaching scheduled based on the length of your course and the academic calendar.

You learn through:

- practical workshops

- lectures

- tutorials

- site visits

- field trips

- industry guest lectures and key speakers

- staging live, online or simulated events

- coursework

- regular feedback

Key themes

You’ll join the course and gain a fundamental insight and understanding of the events industry, its importance locally, nationally and globally, and its overall contribution to economies and communities. From the very beginning of the course you’ll learn about event design, strategy, operations and delivery.

You’ll study the creation of events, key trends impacting the global events sector and how to evaluate event outcomes. Our course also challenges you to reflect on your own development to improve business communication and leadership skills. You’ll study a range of operational event management topics, including event marketing, finance and budgets, resources, venues, staffing and stakeholder management.

We’ll also focus on important global and societal issues through applied practical skills – including sustainability, equity, diversity and inclusion, and making ethical business decisions.

Assessments include a variety of written, verbal, digital and practical formats. We’ll support your success with formative feedback and student supervision. And where appropriate, we’ll build flexibility and personalisation into the assessment design to allow you to tailor your own learning

Course support

- You’ll have an academic adviser, an employability adviser and a student support adviser.

- Our teaching is digitally enriched, with opportunities to engage online with peers and tutors.

- You’ll have in-person workshops to welcome you and support you with placements.

- Supported independent study builds confidence and resilience, shaping individual creative practice.

- Collaboration with external partners gives vital experience of the professional world.