International Business with Marketing

This course places emphasis on a market-oriented, customer driven approach to planning and implementing marketing strategies. You’ll develop knowledge and skills to undertake strategic analysis of markets, and create, adapt and implement strategy.

You’ll have the opportunity to gain a critical understanding of the rapidly changing and dynamic international business environment, and the skills needed to analyse the strategies and operations of multinational enterprises l. This programme will provide the opportunity for you to study a wide range of topics in international business, from both a theoretical and practical perspective.

The course is designed to enable you to tailor it to your own personal and career interests, with a number of option modules available.

Professional links and accreditations: Huddersfield Business School is an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business. Less than 6% of business schools worldwide have obtained this prestigious accreditation.

AACSB-accredited schools have successfully undergone a rigorous review process conducted by their peers in the business education community, ensuring that they have the resources, credentials, and commitment needed to provide students with a first-rate, future-focused business education. As a result, AACSB-accredited schools produce graduates who are highly skilled and more desirable to employers than other non-accredited schools.