International Business Management

Our International Business BA programme provides you with the tools to master the fundamentals of the global business environment, focusing on the international aspects of the business world, and paving the way for a diverse range of careers. It provides an excellent education in international business, opportunities to develop practical real-world skills, and chances to broaden your international experience by studying abroad or learning a new language.

You will study marketing, human resource management, leadership, strategy and business operations to achieve a broad understanding of organisations and their functions. To strengthen your international business knowledge, you’ll explore topics such as international economics, politics, and society, global business strategies, cross-cultural communication, international trade, market entry strategies, and data driven decision-making in global markets.

Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.

Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities. Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors. You’ll benefit from Keele Business School’s strong industry connections, placement or entrepreneurship opportunities, hands-on practical experiences, and invaluable real-world insights such as through our Global Challenge Pathways.

About Keele

Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.

We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.

Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.