Interactive Media

University of York
Undergraduate BSc (Hons) Full-time 3 Years Digital media, production, and technologyMedia studiesPR and communications

A-Level Entry

ABB

About this course

VR, AR, games, 3D environments, UI/UX design, web apps, interactive stories, and immersive experiences—our course will enable you to shape the future of interactive media.

Our BSc in Interactive Media teaches you the fundamental principles at the heart of interactive media. By combining theory and practice, you’ll develop in-depth knowledge of programming and engineering, design, and media and cultural studies. You’ll gain practical experience of the latest creative technologies and industry workflows in our £30m media complex. We’ll equip you with the technical and production skills you’ll need to succeed in everything from software development and web design to social media management and digital marketing. Our project-based assessments – with an optional year in industry between years two and three - will help build your portfolio. We’ll encourage you to think critically about the societal impacts of interactive media, challenge key issues and theories, and recognise how user experience drives innovation. As you progress, you’ll have the freedom to tailor your degree to suit your own interests and creative ideas. Our teaching starts from the ground up, meaning you’ll feel supported from the start, regardless of your prior experience level. Upon completion of the degree, you will be an adaptable professional with a wide range of technical, design and analytical skills. You’ll be attractive to employers from entertainment to finance, from technology development to design, from industry to academia. Our graduates have gone on to work in games design and software development companies, creative design agencies, digital marketing and the broader digital sector.

Made in Creative UK The School of Arts & Creative Technologies supports the Made in Creative UK campaign.

Entry Requirements

A-Level Grades ABB
BTEC DDM

Career Prospects

Graduates from this course typically go into the following occupations:

1133 Public relations and communications directors
3417 Photographers, audio-visual and broadcasting equipment operators
3416 Arts officers, producers and directors
2492 Newspaper and periodical broadcast journalists and reporters
3554 Advertising and marketing associate professionals
2491 Newspaper, periodical and broadcast editors

Course Details

Qualification
Bachelor of Science (with Honours) - BSc (Hons)
Study Mode
Full-time
Duration
3 Years
Start Date
2025
Academic Year
2025
Campus / Location
York
Scheme
Undergraduate
Subjects
Digital media, production, and technology, Media studies, PR and communications