Fashion Media & Marketing (Extended Degree)

If you want to pursue a creative degree at Arts University Plymouth but feel you have yet to acquire the experience and range of skills necessary, our Extended BA programme will prepare you for entry to one of our BA (Hons) undergraduate courses.

What is Extended BA? Our Extended BA (Hons) Degrees offers a unique four-year route for students aiming to delve into the diverse realm of art, design, and media. This programme provides an initial exploratory year, where you'll cultivate insight into various creative skills and approaches, laying a robust foundation before advancing to a specialised degree of your choice. Whether you're returning to education after a hiatus or entering without formal qualifications, our Extended BA equips you with the requisite skills, knowledge, and experience to secure a place in our full undergraduate program.

Our Intensive Extended Degree program is a dynamic blend of lectures, workshops, and practical studio sessions designed to challenge and inspire. Our diverse student body spans from fresh-faced eighteen-year-olds to seasoned creatives in their seventies, fostering a rich collaborative environment. With the freedom to take risks and experiment, you'll develop a diverse skill set through hands-on experimentation with materials, processes, and methodologies. This transformative journey hones critical skills essential for degree-level study, expanding your proficiency in drawing, visual research, contextual studies, digital imaging, and design methods. Gain invaluable experience in a supportive atmosphere that encourages creativity, collaboration, and innovation.

Why Choose BA (Hons) Fashion Media & Marketing? Delve into the dynamic realm of fashion communication, where social media campaigns and fashion shoots intertwine with discussions on evolving technology and evolving consumer behaviour. This hands-on degree fosters creativity and innovation in all aspects of fashion communication and promotion.

BA (Hons) Fashion Media & Marketing empowers you to strategically engage with the dynamic world of fashion, emphasising experiential and digital futures. Your learning environment will be enriched with an enviable programme of client briefs, competitions, work placements and guest speakers.

Cultivate strong conceptual, visual, and written communication skills, master techniques such as photography, moving image, analytics, market research, art direction, styling, social media, and advertising, this energetic program prepares you for success in the evolving landscape of fashion communication and promotion.

Gather intelligence and insight from the cultural landscape, turning it into exciting multimedia communications for print, digital, and campaign design. With support from experienced industry professionals and expert technicians, you will transform contextual sources into broadcast media, observing themes such as culture and appropriation, customer behaviour, commodity and business strategies.

Expand your critical approach with reflective, analytical writing, and research enabling you to build strong conceptual, visual, and communication skills. From the exploration of fashion history and culture to contemporary contexts and future-forecasting, you will be encouraged to interrogate fashion media and marketing's role in society.

Professional software inductions, such as Adobe Suite, will empower you to convey your message in innovative formats. Benefit from extensive access to on-site photographic studios and labs, craft mood boards, conduct model castings and select garments, through to post-production, conceptualise creative strategies that propel products into national and global target markets.

On successful completion of your Extended Degree year, you will be guaranteed a place on one of our full undergraduate BA (Hons) programmes. Many of our past students have gone on to achieve high grades in their degrees, including a large number with First Class Honours.