Fashion Marketing with Foundation Year

Course Summary
The Fashion Marketing BA Honours with Foundation Year at Middlesex University offers an accessible route into the exciting and evolving world of fashion marketing. The foundation year is designed to prepare you for undergraduate study by building your confidence, academic skills, and understanding of key concepts in marketing, design, and the creative industries.

This interdisciplinary program combines the creative and business elements of fashion marketing, empowering you to make a positive impact in the industry. With an emphasis on sustainability and social responsibility, this course is ideal for aspiring marketers seeking to lead change in the global fashion sector.

Why Study This Course at Middlesex?
The foundation year provides the perfect introduction to higher education, equipping you with the skills and knowledge needed for success in the Fashion Marketing BA program. You'll benefit from a supportive learning environment with small class sizes and expert guidance from tutors experienced in marketing and design.

Throughout your degree, you'll develop a unique combination of creative and business skills, with opportunities to collaborate across disciplines and gain insights from both fashion and marketing perspectives. Our interdisciplinary approach brings together expertise from the School of Business and Law and the School of Design, allowing you to work on projects with students from BA Fashion, BA Fashion Communication and Styling, and other arts and creative programs.

You'll also benefit from Middlesex’s strong industry connections, with opportunities for 6-week work placements and optional year-long industry placements, ensuring you graduate with practical experience and professional networks.

What Will You Gain?
The foundation year will provide you with:

- Essential academic and creative skills for success in undergraduate study.

- A solid understanding of marketing fundamentals and creative industries.

- A supportive environment to build confidence and refine your career aspirations.

- As you progress into the BA Fashion Marketing program, you’ll gain the tools to:

- Develop innovative marketing strategies for the fashion industry.

- Research and analyze market trends to inform creative and business decisions.

- Create responsible marketing campaigns that promote sustainability and inclusivity.

- Work collaboratively across disciplines, combining creativity with business acumen.

- Gain industry experience through placements and projects with leading fashion brands.

What Will You Learn?
During the foundation year, you’ll explore the basics of marketing, design thinking, and creative problem-solving, preparing you for more advanced studies in fashion marketing.

Once you progress to the full degree, you’ll learn to create impactful fashion marketing strategies, critically evaluate market trends, and engage with new technologies and social media platforms. You’ll also develop skills in consulting, client delivery, and pitching ideas for various market segments.

With access to staff links and collaborations with industry leaders, you'll gain hands-on experience and exposure to real-world practices. Previous collaborations include The FACE Magazine, British Fashion Council, and Dazed and Confused. Students have also completed placements with renowned brands such as Richard Quinn, Gareth Pugh, and Scandinavian Vogue.

Whether you’re aspiring to transform the fashion industry or apply your skills to lifestyle and creative sectors, this course with a foundation year provides the ideal starting point for your journey.

Modules
For more details about this programme, please visit the course page:
https://www.mdx.ac.uk/courses/undergraduate/foundation-year-in-business/