Fashion Marketing and Management

Bath Spa University
Undergraduate BA (Hons) Full-time 3 Years Business and management studiesEvents managementMarketingArtFashion, textiles, and jewelleryGraphic designProduct design

A-Level Entry

BBB - BCC

About this course

A distinctive fashion marketing degree with an emphasis on core business skills and digital creativity.

  • Learn core fashion industry insights and benefit from our links with industry.

  • Develop theoretical and practical business knowledge while enhancing your creative and digital skills.

  • Gain professional recognition through opportunities for further accreditation from the Chartered Institute of Marketing.

    Combine your creativity and enthusiasm for fashion with core business and management skills on this Fashion Marketing and Management course.

    Our focus is to develop your academic, practical, and aesthetic skills, in preparation for a marketing or business career within the fashion industry.

    In addition, you'll have the opportunity to grow as a creative thinker, and develop your skillset and understanding of the wider global environment that supports the digital expansion of brands today.

    At Bath Spa, you'll benefit from our close connections with the National Centre for Fashion and Sustainability.

  • Entry Requirements

    A-Level Grades BBB - BCC
    BTEC DDM - DMM

    Career Prospects

    Graduates from this course typically go into the following occupations:

    2432 Marketing and commercial managers
    2431 Management consultants and business analysts
    1132 Marketing, sales and advertising directors
    1150 Managers and directors in retail and wholesale
    1139 Functional managers and directors
    2435 Professional/Chartered company secretaries

    Course Details

    Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
    Study Mode
    Full-time
    Duration
    3 Years
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    Bath
    Scheme
    Undergraduate
    Subjects
    Business and management studies, Events management, Marketing, Art, Fashion, textiles, and jewellery, Graphic design, Product design