Fashion Marketing and Content Creation

University of the Arts London
Undergraduate BA (Hons) Full-time 3 Years Events managementMarketingPsychology

A-Level Entry

See entry requirements

About this course

BA (Hons) Fashion Marketing and Content Creation aims to prepare Fashion Marketing, PR and Communication professionals capable to understand and navigate the rapidly changing communicational landscape.

Discussing both online and offline spaces, the course explores how to generate creative content, and explore ideas that captures the interest of consumers, and drives brands to develop, implement and monitor meaningful communication strategies.

What can you expect?

  • Cross-course teaching and collaboration: Building on the standardised marketing unit, this course runs alongside BA (Hons) Fashion Marketing and BA (Hons) Fashion Marketing and Consumer Behaviour, with a shared year one curriculum, presenting opportunities for cross-course teaching and student collaboration.

  • Variety of course specialisms: Course specialisms and emphasis on the creative side of content creation will emerge during year two. Looking at content ideation and creation, research and analysis of market trends and consumer drivers, and the planning and execution of integrated marketing communications, considering brand strategy, activities and audiences.

  • Flexible and personalised study: A variety of topics and assessment types allows students to personalise their learning.

  • Technical workshops: Technical workshops, including InDesign and Photoshop, Language Development and Academic Support are available to students to support their academic development.

  • Cultural and Historical Studies: The LCF Cultural and Historical Studies contribution, exploring fashion’s cultural, social and business impact through ground-breaking research, is integral to this course.

    Industry experience and opportunities

    You will be given the opportunity to undertake either

  • an optional industry (DiPS) or enterprise (EDiPS) placement year between the second and final year of the course earning an additional Diploma in Professional Studies

  • study of a UAL Creative Computing Institute Diploma earning an enhanced degree title.

    These options will enhance your employability by offering valuable experience and contacts within the industry or a possibility to explore different interfaces and learn more about apps development and be introduced to emerging areas such as machine learning.

    London College of Fashion (LCF) undergraduate courses develop your personal and professional skills. On this course you will develop skills in your discipline until you are an independent creative thinker. Your skills will make you capable of making an effective contribution to this sector of the fashion industry. We embed Personal and Professional Development (PPD) skills in all units on every course. Speaker programmes with contributions from alumni and members of industry are a part of many courses. We encourage graduates who wish to continue their education at postgraduate level to progress to suitable courses within the College, the University or elsewhere.

    About London College of Fashion

    London College of Fashion, UAL, has been nurturing creative talent for over a century, offering courses in all things fashion. Through inspirational teaching we nurture the next generation of creative leaders and thinkers who work in responsible, analytical and ingenious ways. Our strategic commercial partnerships support local and global enterprise. Students benefit from our connections with industry and so does industry. Through teaching, specialist research, and collaborative work, we empower our students to think differently, using fashion to examine the past, build a sustainable future, and improve the way we live.

    • Entry Requirements

    A-Level Grades See entry requirements

    Career Prospects

    Graduates from this course typically go into the following occupations:

    1132 Marketing, sales and advertising directors
    1133 Public relations and communications directors
    2432 Marketing and commercial managers
    7125 Visual merchandisers and related occupations
    1172 Social services managers and directors
    1136 Human resource managers and directors

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    Course Details

    Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
    Study Mode
    Full-time
    Duration
    3 Years
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    London
    Scheme
    Undergraduate
    Subjects
    Events management, Marketing, Psychology

    Offered by

    University of the Arts London

    London

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