Fashion Marketing and Business

Norwich University of the Arts
Undergraduate BA (Hons) Full-time 3 Years Business and management studiesEvents managementMarketing

A-Level Entry

BCC

UCAS Points

104 points

Avg. Graduate Salary

£22,000

About this course

OVERVIEW

BA (Hons) Fashion Marketing and Business at Norwich University of the Arts (Norwich) is designed for aspiring fashion entrepreneurs and leaders who want to push the global fashion industry forward through creative innovation and new business models. It offers you the opportunity to study a fashion business degree in the inspiring creative surroundings of an independent specialist arts, design, architecture and media institution.

The course provides a unique insight into the commercial fundamentals, marketing strategies and core brand development techniques that are used to run the fashion industry today. Our course promotes a culture of innovation, identifying opportunities and presenting big ideas. Throughout the course you will create dynamic marketing campaigns, retail concepts, buying proposals and business plans that will allow you fully understand, create and operate within successful fashion businesses.

KEY FEATURES

  • Share the first-year curriculum with BA (Hons) Fashion Communication and Promotion, allowing you to study shared core fashion fundamentals including fashion history, contextual awareness, branding, marketing, industry awareness and effective communication techniques

  • Build your knowledge of fashion marketing and contextual awareness, developing skills that are sought after by employers. Key areas of study include fashion retail and visual merchandising, buying and merchandising, business models and planning, corporate responsibility and law, and international fashion strategy

  • Be introduced to new theories and knowledge through lectures and taught workshops, allowing you to explore new concepts and deepen your industry understanding and skills

  • Small group seminars and individual tutorials will provide you with opportunity to share, gain feedback on and progress your work

  • Further your studies through independent learning alongside your timetabled sessions

    YOUR FUTURE

    The course encourages work-related learning and work placements. Dedicated employability workshops covering networking, personal brand building CV and cover letter writing will assist you in seeking out appropriate opportunities within the industry. Through engagement with industry guests, the Ideas Factory and bespoke workshops graduates will go on to be the fashion CEOs, strategists, marketing directors and innovation leaders of the future.

    OUR STUDENTS’ WORK

    Explore our online Graduate Showcase – celebrating the very best Norwich University of the Arts graduate work. Scroll each reel to explore at nuagradshowcase.com

    • Entry Requirements

    A-Level Grades BCC
    UCAS Tariff Points 104 points
    BTEC DMM

    Career Prospects

    Graduates from this course typically go into the following occupations:

    1132 Marketing, sales and advertising directors
    7125 Visual merchandisers and related occupations
    2431 Management consultants and business analysts
    1150 Managers and directors in retail and wholesale
    7220 Customer service supervisors
    1133 Public relations and communications directors

    Related Courses

    Illustration with Diploma in Creative Professional Development

    Norwich University of the Arts

    BA (Hons) Full-time 4 Years UG Norwich

    A-Levels

    BCC

    UCAS Points

    104 points

    Avg. Salary

    £22,500

    Interaction Design

    Norwich University of the Arts

    MA Full-time 1 Year PG Norwich

    Animation and Visual Effects (with Integrated Foundation Year) with Diploma in Creative Professional Development

    Norwich University of the Arts

    BA (Hons) Full-time 5 Years UG Norwich

    A-Levels

    CC

    UCAS Points

    64 points

    Avg. Salary

    £22,000

    Course Details

    Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
    Study Mode
    Full-time
    Duration
    3 Years
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    Norwich
    Scheme
    Undergraduate
    Subjects
    Business and management studies, Events management, Marketing
    Avg. Graduate Salary
    £22,000

    Offered by

    Norwich University of the Arts

    Norwich

     View university profile
    Visit university website