Fashion Marketing and Branding

This course focuses on marketing and brand strategy in the fashion and lifestyle industry. Explore how brands become distinctive and desirable, discovering how they identify their unique selling points to position themselves in the market. You’ll then look at how brands communicate with consumers through innovative ideas, strategic delivery and visual communication.

You’ll gain a solid grounding in marketing and branding theory, and you’ll have the opportunity to put this into practice. Learn to use software such as Adobe InDesign and Photoshop, so you can develop your creative ideas to communicate with and influence consumers.

This course is ideal if you want a career in the global fashion industry, working in a business position rather than a design role.You’ll need to be a strategic thinker, but also be able to demonstrate a creative flair.

You don’t need to have a background in art, design or fashion, or have a creative portfolio to apply for this course.

Key features

- Learn how to create effective marketing strategies as well as communicate those strategies to consumers.

- Work on live projects with brands such as Asics, Ben Sherman, Gym Shark, Sunspel, Boots No7 and Lacoste.

- Complete an optional nine-week work experience placement in Year Two, often leading to offers of employment.

- Attend guest lectures from industry experts.

- Learn skills in software like Adobe InDesign and Photoshop.

- Enter high-profile competitions with major brands, professional bodies and industry leaders.

- Go on optional study trips to international fashion capitals such as New York, Milan, Paris, and Tokyo.

- Visit brand headquarters, exhibitions and trade fairs in the UK and Europe to learn about industry practice.

- Opportunity to apply for a European or international exchange to one of our partner institutions, such as the Fashion Institute of Technology in New York.

- Choose your final year project and tailor it to your own career aspirations.

- Exhibit your work at our Showcase, with the chance to be selected for exhibiting at Graduate Fashion Week, London.

- 92% of BA (Hons) Fashion Marketing and Branding students would recommend studying at NTU to others. (National Student Survey 2020).

- NTU are ranked 16th in the UK for Fashion and Textiles. (The Guardian University Guide 2021).

Assessment

Assessment is predominantly through coursework and attendance. You will be assessed holistically at the end of each module and awarded a grade. You will receive feedback throughout.

Careers and employability

Employers value the well-rounded graduates from this course. You’ll have many of the creative and academic skills that are welcomed by the fashion industry; being able to create effective marketing strategies as well as visually communicate those strategies, being flexible and adaptable to the changing needs of the industry. Graduates often go into fields such as brand management, digital marketing, media planning and PR. Recent graduate destinations and roles include:
Adidas, brand communication specialist
ASOS, homepage assistant (menswear)
BBC, media planner
Chanel, brand ambassador
Claire’s Accessories, content marketing assistant
Firetrap, marketing executive

Your space to create at NTU

We’re committed to helping you explore, expand and refine your craft, as you discover new creative horizons with some truly great tools, equipment and workspaces. Visit our facilities hub at www.ntu.ac.uk/artfacilities to find out more.

Our students’ work – ‘We Are Creatives’

Explore our online showcase ‘We Are Creatives’ - celebrating the work of the School of Art & Design students. You will find a sneak peak of some of our students’ work and gain a real insight into what it’s like to be part of the NTU creative community at wearecreativesntu.art