Fashion Marketing

At The University of Manchester we offer four BSc courses in Fashion Business and Technology. On our courses you'll discover the exciting industry of fashion business, and the many creative, practical, technical, and business elements that contribute to the fashion industry. You'll explore how textiles and products are created, tested, sourced, manufactured, managed, marketed, promoted, and retailed.

The Fashion Marketing BSc course has a strong focus on the unique way in which fashion products are marketed. Key marketing theory is studied with emphasis on the interface between design, creativity and the commercial imperative. On this course, you’ll develop an understanding of the fashion consumer, consumer behaviour, segmentation, targeting and positioning. Internal and external influences on individual and organisational decision making are also considered.

A key feature of this course is the opportunity to study multimedia Computer Aided Design packages in the context of brand concept, communication and application. The concepts of marketing most relevant to fashion, for example visual merchandising, public relations, social media and multi-channel marketing.

Course Content

Year 1 The first year establishes the fundamentals in fashion business, textile science and technology through the core units in fashion buying, management, and marketing and the core textile science and garment technology units where students are introduced to fibres, materials, fabrics, and textile production processes.

Year 2 The second year explores specific aspects of management and marketing in depth with subjects such as Product development, Operations Management, Fashion Business and Analysis and Garment Production technology. The specialist focus of the course in the second year considers various aspects of marketing communications. There are optional subjects such as circular design for products, technical textile structures, digital branding, international business and sustainable approaches to fashion business and fashion promotions and the instore environment. 

Year 3 The final year provides an opportunity to consolidate and extend specialist knowledge in areas of marketing studied in previous years. You may choose from a range of fashion business options within leadership, sustainability, and fashion business in the digital age. The final year projects allow you to specialise in an area of your choice, for example focusing on developing a broader corporate strategy for a fashion business, the development of a business start-up company or a project that combines business skills and innovative materials and technologies for emerging fashion and textiles markets.

Careers Students graduate with experience and understanding of the science and technology behind the fabrics and garments they work with, as well as gaining critical and analytical understanding of the processes, procedures and aspects that make up the fashion industry. We equip our students with the skills to interpret the creative and technical elements that contribute to product development, as well as manage and market commercially viable fabrics and garments worldwide. There’s no knowing where a degree in Fashion Business Technology from The University of Manchester could take you!

For more information about this course, including careers and companies our students go on to work for, please see our Department website.

Accreditation This BSc course is accredited by both The Textile Institute and the Chartered Institute of Marketing, which reflects the rigour of a degree in Fashion Marketing from The University of Manchester. Degrees accredited by professional bodies are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful career.