Fashion Communication and Branding [with Placement year]

In an increasingly competitive, commercial and technological environment, communication and branding professionals have never played such a central role in buying, retail, import and export, digital marketing and more.

Study on our BA (Hons) Fashion Communication and Branding degree in Cambridge, and develop the skills, understanding and knowledge that are critical to international fashion design and business functions. Perhaps most importantly, you’ll get time, guidance and support from our experienced staff who, as well as launching and managing their own brands, have worked with companies such as Chloe, Alexander McQueen, Warner Bros Records, and London Records.

We'll encourage you to build your profile by entering national and international competitions, as well our as own competitions such as the Sustainability Art Prize. You'll have the chance to develop a business plan and pitch for start-up funding, and you can get involved in our Student Creative Careers Conference too.

You'll also have opportunities to find placements and internships, and visit trade fairs and conferences.

Fashion communication or fashion design?

At ARU we offer degree courses in Fashion Communication and Branding, and Fashion Design. Our Fashion Design degree will help you develop as a designer of womenswear or menswear. You'll create your own fashion designs from day one. Meanwhile, our Fashion Communication and Branding course focuses on fashion journalism and PR, marketing and management, and luxury branding.

With our Fashion Communication and Branding degree, you’ll have access to all our facilities including:

Dedicated fashion workshops with a variety of industrial sewing machines Ruskin Gallery, a professional digital art gallery Mac and PC suites equipped with the latest software including Adobe Creative suite Specialist printmaking workshop including etching, screen-printing and lithography 3D workshops for physical media including wood, plastic, metal and clay Photography and media facilities including darkrooms; studios; film processing; digital printing suite; video editing; and professional equipment loans Life drawing studio

Careers

The global apparel market is projected to grow in value from £1 trillion in 2020 to about £1.6 trillion by 2025, showing that the consumer demand is on the rise across the world (Statista, 2021). As a BA (Hons) Fashion Communication and Branding graduate, you could consider career opportunities as a creative director; brand manager; retail manager; account manager (wholesale); branding consultant; global supply chain manager; fashion buyer; fashion PR; journalist; fashion editor; stylist; visual merchandiser; trend forecaster; studio manager; product developer; colour developer.

You might also consider the areas of fashion marketing, and promotions and events management – or branch out on your own as an entrepreneur.