Fashion Communication

Birmingham City University

Postgraduate MA Full-time 1 Year

Fashion Communication MA is a postgraduate degree at Birmingham City University, based in Birmingham, taught full-time over 1 year.

About this course

MA Fashion Communication aims to give you the knowledge, skills and experience to launch your career in the fashion and beauty industry.

This course is suitable for both recent graduates and qualified mature students who aim to work in the fashion and beauty industry. Whilst a related fashion, creative or business degree is useful, it is not essential to join the course.

MA Fashion Communication will prepare you for careers such as fashion and beauty PR, fashion and beauty marketing, fashion styling and creative direction, advertising, trend prediction, social media management, visual merchandising, brand management and the development of future fashion and beauty entrepreneurs.

You will choose one of three areas to specialise in MA Fashion Communication: Marketing, MA Fashion Communication: Cosmetics Branding and Marketing or MA Fashion Communication: Styling and Creative Direction.

Each specialism has subject specific seminars within shared modules that allow you to focus your research and outputs on your chosen area and collaborate with students from across MA Fashion Communication. You are able to change your specialism after term one.

What's covered in the course?

This course covers a range of skills and learning:

Industry Knowledge
You will gain knowledge of the fashion and cosmetics communication landscape and the various functions within them. You also will gain understanding of the critical issues facing the fashion and beauty industry.

Practical Skills
You will explore practical technical skills such as managing photoshoots, working with photographic/video equipment and editing using Adobe software in workshops and studio spaces with lecturers, technicians, and industry guests.

Research and Ideation
You’ll be supported to develop research and ideation skills alongside the understanding and application of theoretical, critical, and analytical skills.

Career Development
Throughout the course you are encouraged to create a professional online presence and supported to develop CVs, search for work experience and effectively promote yourself.

Staff with Industry Experience
Led by staff with industry experience across fashion marketing, beauty, social media, styling and product development with visits from industry speakers from a variety of roles.

Entrepreneurial Opportunities
In partnership with our enterprise team at STEAMhouse the course includes the option to complete a mini start up course and eligibility for the pre-incubator business space.

Experiential Learning and Authentic Assessment
You will learn by doing and the assessments will mirror the work you might create in industry. Take advantage of organised trips to trade shows, exhibitions, and inspirational cities.

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Course Details

Qualification
MA
Study Mode
Full-time
Duration
1 Year
Start Date
2025

2025-entry data — 2026 offers may differ

Academic Year
2025
Campus / Location
Birmingham
Scheme
Postgraduate