Fashion, Brand and Communication

This course is for students who are interested in the diverse and ever-expanding field of fashion media and will nurture students to become innovative, informed, responsible writers, communicators and promoters, central to the industry's future.

The course supports students to explore how fashion is communicated, promoted and represented creatively via different media, through a curriculum which will include photography, fashion illustration, graphics and branding, trends, styling, public relations, fashion film, fashion show production, set and installation design and the creative use of new digital platforms.

All aspects of the course relate to current professional and critical practice in the fashion industries. The interdisciplinary nature of the curriculum is designed to provide a microcosm of the professional fashion world.

Coventry University is ranked joint 7th for Fashion and Textiles by the Guardian University Guide 2024.

Key Course Benefits

* This course benefits from being taught alongside our BA (Hons) Fashion and BA (Hons) International Fashion Business courses. As a suite, these three courses offer insight and introduction to the evolving Fashion industry in its broadest sense. Students working within any of the three courses will have the opportunity to work alongside other students, providing a more well-rounded experience and offers students, as communicators, first-hand insight into fashion design in the making.

* The BA (Hons) Fashion Brand and Communication course is a hands-on creative course. With theory embedded throughout module activities, the work students will undertake will be creative in its content and approach. Students will work towards a creative portfolio demonstrating their skills as innovative and directional practitioners who are able to do more than write about a topic- they can apply their knowledge to creative solutions.

* Students will be able to access the industry standard facilities in the purposefully designed Art and Design buildings, enabling them to work in a range of scales, materials and processes. Students will be encouraged to develop and apply both 2D and 3D techniques and will apply both analogue (traditional) and digital (new technology) approaches to ensure they develop individual creative identities and ways of working relevant to current and emerging creative sector standards.

See our website for full details.