Esports Business Management with a Foundation Year

Explore the esports industry in depth with our Esports Business Management BA and build a solid foundation in business concepts while gaining valuable practical experience. You’ll develop professional skills to enhance your employability, preparing you for exciting career opportunities in the thriving esports sector or related fields such as marketing or consultancy.

You’ll draw on your own experiences as an esports consumer, engage in current industry debates, research future trends and analyse the demographics of esports consumers. You will also develop expertise in areas such as sponsorship, consumer behaviour, environmental issues, media relationships and managing esports teams.

How does the esports industry promote itself, and how does it overcome public misconceptions? Marketing plays a key role in shaping the public image of esports and addressing preconceived ideas about the sector. To help you understand the issues, you’ll explore fandom, marketing, media, events and sponsorship in the sphere of esports.

About Keele Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.

We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.

Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.