Entertainment Management and Analytics (MSc)

LCCM’s MSc in Entertainment Management and Analytics is a specialist master’s degree for career entry or development for those involved or interested in a career in entertainment management. This programme has a particular focus on digital content marketing and decision-making using data insights and practical theory.

The 12-month intensive programme aims to help you develop an integrated and critical understanding of the unique nature and defining characteristics of entertainment content, and how research and insights in consumer behaviour can help improve your decision-making and indicate replicable strategies for success in this sector.

The academic year begins with Research and Academic Practice and Entertainment Analytics modules, which will see students conduct research using various entertainment data sources, test their ideas, and communicate their findings and reflections in written and spoken arguments. In the second term, students will build on their findings to produce a range of business planning and pitching documents, as well as learning established strategies for digital distribution and marketing of entertainment content. In the final term, learners will undertake a project, guided by tutors, whilst gaining deeper knowledge of innovative professional practice delivered via case studies in leadership, strategic management and entrepreneurial release strategies.