Digital Media Management

Sheffield Hallam University
Postgraduate MA Full-time 2 Years Digital media, production, and technologyMedia studiesPR and communicationsBusiness and management studies

About this course

Please check the Sheffield Hallam University website for the latest information.

Course summary

  • Gain advanced knowledge and qualifications, and prepare for exciting professional media positions

  • Undertake a major individual project alongside or within a relevant organisation

  • Excel through a syllabus designed to match the in-demand expertise of the creative media industry

  • Learn to manage digital media businesses and teams, and exploit the latest technologies

  • Study in well-equipped media studios and lab facilities, with experienced industry practitioners

    This course is designed to create experienced, savvy graduates, ready for exciting media positions. You'll acquire both the management skills and the media expertise that you need to excel in the dynamic creative industries. This course offers a two year work experience route including a placement of up to 12 months.

    How you learn

    All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

    Your studies will comprise of eight taught modules, as well as a major project alongside or within an organisation. You'll learn how to exploit the latest digital media technologies and platforms, across interactive, social and mobile content, as well as the management of digital media businesses, organisations and teams. You'll gain a solid theoretical grounding and useful practical experience - building a eye-catching portfolio to show prospective employers - and work with the award winning Venture Matrix to enhance your employability and enterprise skills.

    You learn through:

  • Lectures, seminars and workshops

  • Individual project work

  • Group work and presentations

  • Industry days

    Work placements As well as your taught modules, you'll have the opportunity to undertake The Digital Media Management Project, a module that allows students to work with or within organisations on projects to enhance a company or organisation.

    You will have the opportunity to go on a work placement for up to 12 months. You are supported in finding placements and can apply for a vacancy as you would like a job. There are dedicated sessions to support you in CV writing, interview skills and job applications.

    The placement starts in your second year and most are paid. Apply for the placement route by selecting the two year course length.

    Live projects Throughout the course, you will be expected to work on real client briefs, providing you vital industry experience and material for your portfolio.

    Field trips

    A number of industry days and events are also held on campus and within the Sheffield Cultural Industries Quarter, where you'll take part in workshops, talks, and exhibitions held by creative media industry representatives, professionals, and companies/ organisations. These activities give a window to the world of work and opportunities that lie ahead.

    Networking opportunities

    The superb industry links, projects, site visits and field trips involved in this course provide ample networking opportunities.

    Future careers This course prepares you for a career in

  • Managing or consulting on social media

  • Digital PR

  • Marketing

  • Projects

  • Products

  • Digital media

  • Communication strategies

  • Entrepreneurship and digital innovation

  • Digital media designers

  • Analysts

  • Digital change leaders and innovators

    Where will I study?

    You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

  • Study Options

    This course is available in 2 study options:

    Full-time Shown above

    Duration: 2 Years

    Qualification: MA

    Location: Sheffield

    Full-time Shown above

    Duration: 1 Year

    Qualification: MA

    Location: Sheffield

    Career Prospects

    Graduates from this course typically go into the following occupations:

    1123 Production managers and directors in mining and energy
    1150 Managers and directors in retail and wholesale
    1132 Marketing, sales and advertising directors
    3417 Photographers, audio-visual and broadcasting equipment operators
    2126 Aerospace engineers
    1121 Production managers and directors in manufacturing

    Course Details

    Qualification
    MA
    Study Mode
    Full-time
    Duration
    2 Years
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    Sheffield
    Scheme
    Postgraduate
    Subjects
    Digital media, production, and technology, Media studies, PR and communications, Business and management studies