Digital Media Management

What you will learn

On this digital media management course you will explore the complexity of digital media and its social and cultural context, as well as the broader effects of changes in the industry. You will research new digital media trends and identify new tools, platforms and capabilities to help you realise your online marketing strategies, content production and branding initiatives. Together, we will discuss relevant theoretical and critical knowledge about management frameworks, marketing research and digital media. From this important information, we will devise new digital strategies that are creative and innovative on a global scale.

How you will learn

This course is available to study full- or part-time. It has an evening timetable with classes taking place in the evening. Some modules also have occasional classes on Saturday. These classes consist of formal lectures, seminars and practical workshops for hands-on experience. This course also hosts a large number of guest lecturers who are industry experts working in such fields as creative advertising and marketing, consumer goods, the charity sector, and fashion and luxury brands.

This course focuses on digital media management, but we also offer two interlinked MA Digital Media courses, one which focuses on culture and one which focuses on design aspects.

We also offer this course as a Postgraduate Certificate. For the Certificate, you study fewer modules and do not complete a final project. On successful completion of the Certificate, you can progress on to the Master’s course.

Highlights

Careers and employability

On graduating successfully from this course, you will have gained an array of important transferable skills including in:

It is ideal for those who wish to follow a career path as a: