Digital Media

Birkbeck, University of London
Undergraduate BA (Hons) Full-time 3 Years Digital media, production, and technologyMedia studiesPR and communications

A-Level Entry

BCC

UCAS Points

104 points

About this course

This BA Digital Media is ideal if you are keen to gain knowledge and skills of the most recent advances relating to digital media and culture: from wearable technologies and artificial intelligence, to social media influencers and algorithmic bias.

Why choose this course?

  • This course gives you the opportunity to follow your interests and career aspirations pursuing the subject of digital media more deeply or specialising further on a pathway related to culture, creative practice, marketing or business analytics.

  • Whether you study towards the BA Digital Media or one of its pathways, you will develop valuable practical skills and broad yet highly transferable knowledge relating to digital media, and suited to the twenty-first-century context.

  • You will not only explore digital media theories with leading scholars and practitioners, but also learn how to become a digital media professional.

    What you will learn

    You can study towards a BA Digital Media or follow a pathway of particular modules to finish with one of the following awards:

  • BA Digital Media and Culture

  • BA Digital Media and Creative Practice

  • BA Digital Media with Marketing

  • BA Digital Media with Business Analytics

    How you will learn

    You will be taught in highly interactive classes with students from different walks of life who bring together interesting professional working experiences and different cultural and educational backgrounds.

    You will engage in lectures, seminars and practical workshops where you can experiment across multiple arts and media forms, devices and platforms to gain an essential portfolio of skills needed for contemporary media and creative work. These classes are complemented by guest lectures.

    This course is available to study full- or part-time. Classes take place in the evening.

    Foundation Year

    If you opt for the Foundation Year route, this will fully prepare you for undergraduate study. It is ideal if you are returning to study after a gap, or if you have not previously studied the relevant subjects, or if you didn't achieve the grades you need for a place on your chosen undergraduate degree.

    Highlights

  • In media and cultural studies, Birkbeck fosters an especially research-intensive environment. We offer an extensive portfolio of internationally respected courses that span a variety of academic disciplines and engage with the latest ideas and techniques in journalism, media and cultural theory, arts policy and management, film and television studies, creative marketing, digital culture and East Asian cultural studies.

  • Attend our dynamic programme of seminars, events and guest lectures organised by affiliated research centres and networks.

  • Our Bloomsbury campus includes facilities such as the award-winning Birkbeck Cinema, the Peltz Gallery, and computer labs equipped with video editing, print layout and web design software packages.

  • Birkbeck was ranked as one of the top four universities in the UK for its Art and Design research in the 2021 Research Excellence Framework.

    Careers and employability

    On successfully completing this digital media course, you will have gained an array of valuable transferable skills including:

  • the ability to work as part of a team

  • high-level oral and written communication skills in English

  • research skills

  • skills in evaluating and assessing types of information

  • the ability to present yourself and an argument

  • transferable applied knowledge in working with digital media devices, software and platforms.

    Our graduates go on to work directly in the media or the cultural and creative industries, for example in digital design and management, film and television, curatorial practice, news media, online publishing, magazines, trade publications or public relations.

    Others deploy their skills and knowledge in fields such as cultural and educational institutions, public policy or professional communications.

    • Entry Requirements

    A-Level Grades BCC
    UCAS Tariff Points 104 points
    BTEC DMM

    Study Options

    This course is available in 2 study options:

    Full-time Shown above

    Duration: 3 Years

    Qualification: BA (Hons)

    Location: London

    Part-time

    Duration: 4 Years

    Qualification: BA (Hons)

    Location: London

    Career Prospects

    Graduates from this course typically go into the following occupations:

    1133 Public relations and communications directors
    3417 Photographers, audio-visual and broadcasting equipment operators
    3416 Arts officers, producers and directors
    3554 Advertising and marketing associate professionals
    2492 Newspaper and periodical broadcast journalists and reporters
    2491 Newspaper, periodical and broadcast editors

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    Course Details

    Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
    Study Mode
    Full-time
    Duration
    3 Years
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    London
    Scheme
    Undergraduate
    Subjects
    Digital media, production, and technology, Media studies, PR and communications

    Offered by

    Birkbeck, University of London

    London

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