Digital Media and Sociology

Shape the future in a digital world. Our Digital Media and Sociology degree combines two closely connected disciplines, giving you insights into how media and technology shape society. You'll explore sociological theories of power, identity, and inequality while developing practical skills in digital media, preparing you for careers in marketing, broadcasting, business, the public sector, charities, and more.

Explore social division and inequalities across cultures and critically analyse the role of digital media in contemporary politics, a key consideration for future digital content producers. Go behind the scenes of the media industry from big corporations to content creators to understand how media is produced, funded, regulated, and distributed, and use your sociological imagination to make sense of today’s world by rethinking classical theories for the digital age. Develop expertise in key concepts and tools that reveal how people engage with media and apply your sociological knowledge to navigate a world shaped by data, algorithms, disinformation, and the rise of conspiracy theories.

About Keele

Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.

We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.

Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.