Digital Media and Society

University of Sheffield

Undergraduate BA (Hons) Full-time 3 Years Digital media, production, and technologyMedia studiesPR and communicationsSociology

Digital Media and Society BA (Hons) is an undergraduate degree at University of Sheffield, based in Sheffield, taught full-time over 3 years. 87% of final-year students rated the course positively in the National Student Survey, and graduates earn £24,500 on average 15 months after finishing. Typical A-level entry is AAB.

A-Level Entry

AAB

Typical offer · UCAS

Student Satisfaction

86.83%

NSS · Office for Students

Avg. Graduate Salary

£24,500

15 months after graduation · HESA via Discover Uni

About this course

This course is unique in offering you the opportunity to develop a broad understanding of the relationship between digital media and society from a social science perspective. You will use innovative digital methods to research digital media in society, and learn to make digital media products that focus on the needs of the user.

Explore the ever-growing role digital media plays in shaping society across an increasingly connected world.

By studying this degree, you’ll gain a deeper understanding of how social media influences our world, what happens to the information we share online, and technical, social and ethical considerations for digital design.

You’ll also build practical skills through the creation of digital media products, from websites to animations, focusing on user needs and outcomes.

With modules covering topics from data-driven storytelling to news analysis, you’ll delve into the power of digital media to shape public opinion and learn how to build compelling narratives from data within your research.

As you progress through your degree, you’ll specialise further in areas of your choice, such as health, protest and social change, or societal inequalities.

In your third year, you’ll draw on a strong conceptual and practical basis to apply your skills through the dissertation project, and have the opportunity to see theory in a live context with digital media work placements.

Why study this course?
- Tackle contemporary challenges: Explore real-world issues in a constantly evolving field, backed by the latest interdisciplinary research expertise to give fresh perspectives to your learning.

- Personal tutor: You're supported by a dedicated personal tutor who meets with you regularly through your studies to offer academic, pastoral and career support. They’ll act as a key point of contact to help you navigate your degree, discuss your progress and signpost you towards the relevant personal, study and employability services.

- Develop practical skills: Put your learning into practice through digital work placement opportunities and dedicated employability workshops and events covering a wide range of topics.

Entry Requirements

A-Level Grades AAB
Scottish Higher AAAAB
BTEC DDD

Related Courses

Course Details

Qualification
Bachelor of Arts (with Honours) - BA (Hons)
Study Mode
Full-time
Duration
3 Years
Start Date
2025

2025-entry data — 2026 offers may differ

Academic Year
2025
Campus / Location
Sheffield
Scheme
Undergraduate
Subjects
Digital media, production, and technology, Media studies, PR and communications, Sociology
Avg. Graduate Salary
£24,500