Digital Media and Society

University of Sheffield
Undergraduate BA (Hons) Full-time 3 Years Digital media, production, and technologyMedia studiesPR and communicationsSociology

A-Level Entry

AAB

Avg. Graduate Salary

£24,500

About this course

This course is unique in offering you the opportunity to develop a broad understanding of the relationship between digital media and society from a social science perspective. You will use innovative digital methods to research digital media in society, and learn to make digital media products that focus on the needs of the user.

Explore the ever-growing role digital media plays in shaping society across an increasingly connected world.

By studying this degree, you’ll gain a deeper understanding of how social media influences our world, what happens to the information we share online, and technical, social and ethical considerations for digital design.

You’ll also build practical skills through the creation of digital media products, from websites to animations, focusing on user needs and outcomes.

With modules covering topics from data-driven storytelling to news analysis, you’ll delve into the power of digital media to shape public opinion and learn how to build compelling narratives from data within your research.

As you progress through your degree, you’ll specialise further in areas of your choice, such as health, protest and social change, or societal inequalities.

In your third year, you’ll draw on a strong conceptual and practical basis to apply your skills through the dissertation project, and have the opportunity to see theory in a live context with digital media work placements.

Why study this course?

  • Tackle contemporary challenges: Explore real-world issues in a constantly evolving field, backed by the latest interdisciplinary research expertise to give fresh perspectives to your learning.

  • Personal tutor: You're supported by a dedicated personal tutor who meets with you regularly through your studies to offer academic, pastoral and career support. They’ll act as a key point of contact to help you navigate your degree, discuss your progress and signpost you towards the relevant personal, study and employability services.

  • Develop practical skills: Put your learning into practice through digital work placement opportunities and dedicated employability workshops and events covering a wide range of topics.
  • Entry Requirements

    A-Level Grades AAB
    Scottish Higher AAAAB
    BTEC DDD

    Career Prospects

    Graduates from this course typically go into the following occupations:

    3416 Arts officers, producers and directors
    1133 Public relations and communications directors
    2435 Professional/Chartered company secretaries
    3417 Photographers, audio-visual and broadcasting equipment operators
    2472 Archivists, conservators and curators
    4135 Library clerks and assistants

    Course Details

    Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
    Study Mode
    Full-time
    Duration
    3 Years
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    Sheffield
    Scheme
    Undergraduate
    Subjects
    Digital media, production, and technology, Media studies, PR and communications, Sociology
    Avg. Graduate Salary
    £24,500