Digital Media

Keele University
Undergraduate BA (Hons) Full-time 3 Years Digital media, production, and technologyMedia studiesPR and communications

A-Level Entry

BBC

UCAS Points

112 points

Avg. Graduate Salary

£21,000

About this course

Interested in the evolution of digital media and what this means for our future? Have you considered our world without it? Would we have music videos, social media or even online shopping? Keele's Digital Media BA introduces you to the key challenges and developments arising from the increasing prevalence of digital media in society. On this course you will develop a diverse range of skills including communication, analytical thinking and creativity, each preparing you to successfully navigate the professional world of digital media employment and other fields. You will build a critical awareness of technologies, industries, media platforms and digital cultures, whilst developing and demonstrating your practical content creation skills, enabling you to evolve into a responsible, socially and politically aware digital media professional.

Why choose this course?

  • Our core modules use authentic assessment methods in the form of coursework, helping to develop your application of theory into practice

  • Film Studies and Media at Keele: Top 10 in England for student positivity* NSS 2023 (BROAD-BASED UNIVERSITIES) *based on overall student satisfaction, which is an average score across 27 questions asked in the NSS

  • On-demand access to the Media Building – gain practical skills using film, sound and image production facilities

  • Critically analyse the evolution of digital media in society

  • Enhance your career prospects with transferable skills in content creation, communication and the creative arts

    Digital media is now a key part of our political, economic, cultural and social life with limitless potential for communication, connection and creative expression, but it also poses risks and comes with responsibilities in its usage.

    Throughout this course, you will explore industry knowledge, technology, digital media platforms and consumers, acquiring the relevant skills to critically analyse the digital media landscape as a whole. You will become well-informed about subject matter and how you can apply these skills to a range of careers, aligned to your personal interests.

    This programme combines both theory and practice to enable you to understand, navigate and create digital media responsibly and ethically. You will develop a critical insight into the central role that digital media plays in contemporary society and the global economy, learn how to analyse digital media platforms and trends, develop the creative and technical skills to deliver compelling and professional digital content, plus learn how to work effectively in teams and with industry partners.

    About Keele Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.

    We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.

    Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.

  • Entry Requirements

    A-Level Grades BBC
    UCAS Tariff Points 112 points
    BTEC DMM

    Study Options

    This course is available in 3 study options:

    Sandwich including industrial placement

    Duration: 3 Years

    Qualification: BA (Hons)

    Location: Keele

    Avg. Salary: £21,000

    Sandwich with time abroad

    Duration: 3 Years

    Qualification: BA (Hons)

    Location: Keele

    Avg. Salary: £21,000

    Full-time Shown above

    Duration: 3 Years

    Qualification: BA (Hons)

    Location: Keele

    Avg. Salary: £21,000

    Career Prospects

    Graduates from this course typically go into the following occupations:

    3416 Arts officers, producers and directors
    1133 Public relations and communications directors
    3417 Photographers, audio-visual and broadcasting equipment operators
    2492 Newspaper and periodical broadcast journalists and reporters
    3554 Advertising and marketing associate professionals
    2491 Newspaper, periodical and broadcast editors

    Course Details

    Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
    Study Mode
    Full-time
    Duration
    3 Years
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    Keele
    Scheme
    Undergraduate
    Subjects
    Digital media, production, and technology, Media studies, PR and communications
    Avg. Graduate Salary
    £21,000