Digital Marketing with Events Management

The events industry is worth £42.3 billion to the UK economy, with corporate events planners and agencies forecasting a big increase in employment opportunities.

Digital Marketing and Events Management fit together perfectly. You'll develop marketing strategies - including digital and social media - alongside event management, promotion and budgeting. This strong mix of digital marketing and event management skills is designed to make you highly appealing to future employers.

Outstanding work placements & study abroad options

Focussed squarely on employability, there's an option to go on a work placement and gain valuable industry experience, or you can choose to study overseas.

Industry experience is key: you'll discover how businesses operate through work placements, expert guest speakers, projects tackling real-life business problems, campaign pitches and offsite visits. Successfully completing the course takes you partway towards a professional CIM qualification.

We'll teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively through successful events.

Our students graduate work-ready, with a passion for innovation, teamwork and creative thinking.

A flexible degree

You can tailor your studies to suit your interests and career plans.

This flexible degree is part of a larger portfolio of 12 courses covering business, accounting and marketing.

Top 3 in Scotland for overall student satisfaction

Our Business Management courses ranked top 3 in Scotland for overall student satisfaction (NSS 2023). Plus, Abertay is widely regarded as THE place to come for high quality teaching. But don't take our word for it: