Digital Marketing (including a Foundation Year)

University of Chester
Undergraduate BA (Hons) Full-time including foundation year 4 Years Events managementMarketing

A-Level Entry

See entry requirements

UCAS Points

72 points

Avg. Graduate Salary

£25,500

About this course

Succeed in an increasingly digital world, explore the latest digital technologies, innovate, and devise solutions for real digital marketing challenges. From the first day on our course, you will begin to learn the skills that will develop you into a digital marketing expert. In your first year, you will learn marketing fundamentals alongside practical application, begin to build your professional portfolio with real live digital projects, and build and launch your own website.

In the second year, you will use more specialised digital marketing techniques, open and explore the digital marketer’s toolkit (including social media, mobile, virtual and augmented reality) and discover the wealth of possibilities available for creating outstanding, successful campaigns.

In your final year you will look at the future of marketing, including mixed reality, ‘big data’, and smart technologies. You will continue to work on practical digital marketing projects to add to your professional portfolio and may showcase projects centred around the apps, mobile websites and augmented reality tools that you have created.

As one of our digital marketing graduates you will gain not just valuable experiences, you will develop an outstanding professional portfolio that you can showcase to your future employers.

Foundation Year courses have been designed for students who do not have the necessary academic qualifications needed to enter directly into the first year of a degree but who have the ability and commitment to do so. Once the Foundation Year has been completed successfully, you can then go on to complete your degree.

Entry Requirements

A-Level Grades See entry requirements
UCAS Tariff Points 72 points
Scottish Higher CCDD
BTEC MMP

Career Prospects

Graduates from this course typically go into the following occupations:

1132 Marketing, sales and advertising directors
2432 Marketing and commercial managers
1133 Public relations and communications directors
7125 Visual merchandisers and related occupations
3554 Advertising and marketing associate professionals
3556 Sales accounts and business development managers

Course Details

Qualification
Bachelor of Arts (with Honours) - BA (Hons)
Study Mode
Full-time including foundation year
Duration
4 Years
Start Date
2025
Academic Year
2025
Campus / Location
Chester
Scheme
Undergraduate
Subjects
Events management, Marketing
Avg. Graduate Salary
£25,500