Digital Marketing

University College Birmingham
Undergraduate BA (Hons) Full-time 3 Years Events managementMarketing

A-Level Entry

CCC - CDD

UCAS Points

80 - 96 points

Avg. Graduate Salary

£25,000

About this course

OVERVIEW Digital technology is changing our lives. It has also revolutionised the marketing landscape, challenging companies from all sectors to seek out graduates with the digital marketing know-how that is essential in modern day business. If you aspire to a career in the areas of marketing, media and digital technologies, our Digital Marketing course will give you the foundation to forge your way forward in the industry.

Developing your awareness of the current practices and issues in today’s digital marketing environment, this course will give you an insight into the complex and dynamic nature of this field through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. Our range of optional modules will enable you to develop expertise in particular areas and enhance your skills.

Accredited by the Digital Marketing Institute (DMI), our Digital Marketing degree offers you opportunities to engage in real-life consultancy projects as well as gaining extensive real-world experience through an optional 48-week paid work placement, giving you a distinct advantage to help start your career. You'll also have access to our Digital Creative Studio, helping you get to grips with everything from video production to livestreaming and podcasting.

WHY CHOOSE THIS COURSE?

  • Work placement – Gain invaluable real-world experience before you graduate by taking on an optional 48-week paid work placement

  • Practical application – Apply your learning on consultancy projects, as well as having the chance to research and develop a new digital concept and work in our Digital Creative Studio

  • Industry approved – Our marketing degree course is accredited by the Digital Marketing Institute (DMI), providing you with additional industry recognition

  • Enrichment – Network with digital marketing agencies and professionals, hear from expert guest lecturers and visit firms within the marketing industry

    FACILITIES Students on our marketing courses have access to our Digital Creative Studio, featuring state-of-the-art facilities including a video production studio with 4K cameras and green screen technology. The studio also hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets, high-spec computers and industry-standard media technology including Adobe Creative Cloud software.

    If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities.

    ACCREDITATIONS AND PARTNERSHIPS This course is accredited by the Digital Marketing Institute (DMI).

    PLACEMENTS Our course offers you the option of a paid 48-week work placement, during which you will not incur any tuition fees.

    Employers we have worked with include Drakos DMC (Cyprus), Yiatros Group (Cyprus), The Sea Pines Resort (USA) and Wintech-group (Wolverhampton).

    CAREERS AND PROGRESSION Examples of careers you could pursue following this course:

  • Digital marketer

  • Social media manager

  • Advertising account executive

  • SEO specialist

  • Pay-per-click (PPC) specialist

  • Analytics manager

    You could also progress onto one of our postgraduate courses at University College Birmingham.

  • Please refer to our website www.ucb.ac.uk for the latest updates to this course

    • Entry Requirements

    A-Level Grades CCC - CDD
    UCAS Tariff Points 80 - 96 points
    BTEC MMM - MMP

    Career Prospects

    Graduates from this course typically go into the following occupations:

    1132 Marketing, sales and advertising directors
    1133 Public relations and communications directors
    2432 Marketing and commercial managers
    7125 Visual merchandisers and related occupations
    3554 Advertising and marketing associate professionals
    3556 Sales accounts and business development managers

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    Course Details

    Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
    Study Mode
    Full-time
    Duration
    3 Years
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    Birmingham
    Scheme
    Undergraduate
    Subjects
    Events management, Marketing
    Avg. Graduate Salary
    £25,000

    Offered by

    University College Birmingham

    Birmingham

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