Digital Marketing Communication and Leadership

This specialist programme will prepare you to be operationally effective in digital marketing, communication and leadership. You will benefit from the research-informed teaching and a core team of professional contributors who ensure the course delivers the practical knowledge and skills required by employers.

You will:

Critically assess the changing business landscape to develop the knowledge, skills and strategic vision required to lead organisations in the digital age

Compare and contrast a variety of digital technologies and marketing communication approaches

Strategically apply the latest digital marketing tools and techniques to achieve business communication objectives in support of organisational goals

Your learning experience:

Input from leading practitioners, ensuring exposure to the experiences of professionals working in the field

The use of case studies, providing the opportunity to develop solutions to actual business problems

Assessments which require the application of learning to a live organisational context

A multidisciplinary setting reflecting today’s more collaborative work practices