Digital Marketing and Drama (with Foundation Year)

Course information This is a four year degree taught at both our Hope Park campus and Creative Campus. The Foundation Year aims to develop your skills so that after a year, you will be equipped with the necessary skills needed for studying the full BA Hons degree programme.

Drama As part of Liverpool Hope’s world-class creative community you will have the opportunity to develop practical skills including acting, directing, devising, applied theatre, and solo performance. You will make performances and present ideas verbally, as well as improving your skills in critical and reflective writing. We also make full use of the many theatres in Liverpool, and you will spend time watching and reviewing work from the Everyman and Playhouse, as well as our own Capstone Theatre.

The degree is taught at the Creative Campus near Liverpool city centre, giving you the benefit of a small campus experience that is supportive of big ambitions. Throughout your studies you will be asked to explore performance in relation to contemporary social and ethical contexts, helping you understand the critical place of performance in 21st-century society.

Digital Marketing Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace. During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world.

The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders.

Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.