Digital Marketing and Business Analytics
Robert Gordon UniversityDigital Marketing and Business Analytics BA (Hons) is an undergraduate degree at Robert Gordon University, based in Aberdeen, taught full-time over 4 years. Typical A-level entry is BCC.
A-Level Entry
BCC
Typical offer · UCAS
About this course
Robert Gordon University offers the only BA (Hons) Digital Marketing and Business Analytics degree in Scotland and equips you with the ability to design, manage and deliver analytics projects within a digital marketing context. You will gain the knowledge, creative and technical skills required to succeed in the increasingly digital and analytics-driven marketing environment.
You will have the opportunity to actively participate in digital marketing and analytics industry projects, such as the Digital Marketing Agency and Business Analytics Project, where you will apply strategic digital marketing and analytics solutions to solve real-world briefs.
This course shares a common first year with BA (Hons) Digital Marketing. At the end of first year you can choose to study BA (Hons) Digital Marketing or BA (Hons) Digital Marketing with Business Analytics.
Entry Requirements
Career Prospects
Graduates from this course typically go into the following occupations. Click through for salaries, employment rates and other UK degrees that lead there:
Related Courses
Course Details
- Qualification
- Bachelor of Arts (with Honours) - BA (Hons)
- Study Mode
- Full-time
- Duration
- 4 Years
- Start Date
- 2025
- Academic Year
- 2025
- Campus / Location
- Aberdeen
- Scheme
- Undergraduate
- Subjects
- Digital media, production, and technology, Media studies, PR and communications, Computer science
2025-entry data — 2026 offers may differ