Digital Marketing and Analytics with Foundation

Regent's University London
Undergraduate BSc (Hons) Full-time 4 Years Business and management studiesEvents managementMarketingComputer science

About this course

This course offers you a comprehensive grounding in the dynamic field of digital marketing and analytics. It will equip you with key knowledge and skills to succeed in this rapidly evolving industry. It aims to provide a holistic education that combines theory and hands-on practice, informed by exposure to current and future industry trends. You will cover topics on the core principles of digital marketing, data analytics, emerging technology and tools, consumer behaviour and strategic campaign management.   

This course helps you become:  

  • Proficient at developing a digitally informed view of customers 

  • A hands-on learner through the use of analytics tools and emerging technologies 

  • Skilled at applying data-driven approaches to inform marketing decisions and strategies 

  • Effective in using data visualisation and marketing communication techniques 

  • Globally, culturally, and ethically responsive   

    On successful completion of this course, you will have developed expertise in digital marketing and data analytics and a strategic mindset that allows you to make customer-focused decisions and improve business performance. The course will prepare you for a range of careers in the world of digital marketing or for further academic study at a higher level. 

    Foundation option In your Foundation year, you'll gain a solid grounding in academic skills and principles, as well as an introduction to your chosen subject area.

    It will provide a rich and varied experience to ensure you’re prepared for degree-level study in the UK – ready to develop specialist knowledge and confidently make the most of your course.

    Some modules will be taken with students heading towards the same or related subject areas, while others will be taken with a blend of students – enabling you to mix with peers who bring a range of different perspectives and experiences to the classroom.

    You’ll take two modules related to your subject area and eight shared modules covering key skills like communication, critical thinking, cultural understanding, politics, data, creativity and entrepreneurship.

    Once you’ve successfully completed your Foundation year, you’ll directly progress to Year 1 of your chosen degree-level course.

    This course is subject to validation.

  • Career Prospects

    Graduates from this course typically go into the following occupations:

    1132 Marketing, sales and advertising directors
    2139 Information technology professionals
    5244 Computer system and equipment installers and servicers
    2432 Marketing and commercial managers
    1150 Managers and directors in retail and wholesale
    2431 Management consultants and business analysts

    Course Details

    Qualification
    Bachelor of Science (with Honours) - BSc (Hons)
    Study Mode
    Full-time
    Duration
    4 Years
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    London
    Scheme
    Undergraduate
    Subjects
    Business and management studies, Events management, Marketing, Computer science