Digital Marketing and Analytics

This course offers you a comprehensive grounding in the dynamic field of digital marketing and analytics. It will equip you with key knowledge and skills to succeed in this rapidly evolving industry. It aims to provide a holistic education that combines theory and hands-on practice, informed by exposure to current and future industry trends. You will cover topics on the core principles of digital marketing, data analytics, emerging technology and tools, consumer behaviour and strategic campaign management.

This course helps you become:

- Proficient at developing a digitally informed view of customers

- A hands-on learner through the use of analytics tools and emerging technologies

- Skilled at applying data-driven approaches to inform marketing decisions and strategies

- Effective in using data visualisation and marketing communication techniques

- Globally, culturally, and ethically responsive

- On successful completion of this course, you will have developed expertise in digital marketing and data analytics and a strategic mindset that allows you to make customer-focused decisions and improve business performance. The course will prepare you for a range of careers in the world of digital marketing or for further academic study at a higher level.

This course is subject to validation.