Digital Marketing

York St John University

Postgraduate MSc Full-time 1 Year Events managementMarketing

About this course

Learn about the value of, and methods for, determining return on investment of internet marketing programmes. You will cover online visitor and buyer behaviour, customer journey mapping, mobile marketing, and social media. You will develop an understanding of the issues relating to digital marketing, which will enhance your skills to develop sustainable individual and organisational potential.

Related Courses

Course Details

Qualification
MSc
Study Mode
Full-time
Duration
1 Year
Start Date
2025
Academic Year
2025
Campus / Location
London
Scheme
Postgraduate
Subjects
Events management, Marketing