Digital Marketing
York St John UniversityPostgraduate MSc Full-time 1 Year Events managementMarketing
About this course
Learn about the value of, and methods for, determining return on investment of internet marketing programmes. You will cover online visitor and buyer behaviour, customer journey mapping, mobile marketing, and social media. You will develop an understanding of the issues relating to digital marketing, which will enhance your skills to develop sustainable individual and organisational potential.
Career Prospects
Graduates from this course typically go into the following occupations:
1132 Marketing, sales and advertising directors
2432 Marketing and commercial managers
7125 Visual merchandisers and related occupations
1133 Public relations and communications directors
3554 Advertising and marketing associate professionals
3556 Sales accounts and business development managers
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Course Details
- Qualification
- MSc
- Study Mode
- Full-time
- Duration
- 1 Year
- Start Date
- 2025
- Academic Year
- 2025
- Campus / Location
- London
- Scheme
- Postgraduate
- Subjects
- Events management, Marketing