Digital Marketing

University of West London
Postgraduate MSc Full-time 1 Year Events managementMarketing

About this course

Gain strategic digital insight and leadership qualities that are invaluable for business with this career-building masters degree in digital marketing.

Our MSc Digital Marketing course is designed by academic practitioners with professional experience in developing digital strategies for major international brands. Each module is designed and delivered as part of a process that enables you to become confident digital marketing strategists and communications planners.

The course is structured to develop your ability to:

  • create actionable and accountable digital strategies

  • use digital channels to build sustainable and ethical brands

  • surface critical insights into consumer behaviour and preferences

  • improve channel selection and optimisation processes

  • use digital channels to expand into new markets

  • create and develop disruptive digital business concepts

  • conduct individual research that identifies and solves complex marketing problems

  • The course will help you become a confident digital marketing strategist and planner and improve your career prospects.

    You can choose to study this course part-time and in the evenings to help you balance your studies with other commitments.

    As technology continues to be integrated into the lives of consumers, digital marketing has become indispensable for customer acquisition, conversion and retention activities.

    While Digital Marketing provides unique opportunities to engage with consumers, the growing range of digital channels, targeting options and marketing contexts has made the role of a digital strategist increasingly complex.

    Our MSc in Digital Marketing is designed to equip you with the insights, skills and confidence you need to develop an informed digital strategy designed to take optimal advantage of any market opportunity.

    • Career Prospects

    Graduates from this course typically go into the following occupations:

    1132 Marketing, sales and advertising directors
    2432 Marketing and commercial managers
    1133 Public relations and communications directors
    7125 Visual merchandisers and related occupations
    3554 Advertising and marketing associate professionals
    3556 Sales accounts and business development managers

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    Course Details

    Qualification
    MSc
    Study Mode
    Full-time
    Duration
    1 Year
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    Brentford
    Scheme
    Postgraduate
    Subjects
    Events management, Marketing

    Offered by

    University of West London

    Ealing

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