Digital Marketing
Robert Gordon UniversityDigital Marketing BA (Hons) is an undergraduate degree at Robert Gordon University, based in Aberdeen, taught full-time over 4 years. 90% of final-year students rated the course positively in the National Student Survey, and graduates earn £23,000 on average 15 months after finishing. Typical A-level entry is BCC.
A-Level Entry
BCC
Typical offer · UCAS
Student Satisfaction
89.71%
NSS · Office for Students
Avg. Graduate Salary
£23,000
15 months after graduation · HESA via Discover Uni
About this course
Robert Gordon University offers the only BA (Hons) Digital Marketing degree available in Scotland. It will provide you with the relevant knowledge and skills to design, deliver and evaluate digital marketing strategies and campaigns, in preparation for a successful career in the industry.
You will be introduced to a wide range of technologies and techniques, providing you with an overview of the digital technology landscape and strategic marketing principles of today. You will have the opportunity to use these skills in real-world projects through placement and live agency projects.
This course shares a common first year with BA (Hons) Digital Marketing and Business Analytics. At the end of first year you can choose to study BA (Hons) Digital Marketing or BA (Hons) Digital Marketing with Business Analytics.
Entry Requirements
Career Prospects
Graduates from this course typically go into the following occupations. Click through for salaries, employment rates and other UK degrees that lead there:
Related Courses
Course Details
- Qualification
- Bachelor of Arts (with Honours) - BA (Hons)
- Study Mode
- Full-time
- Duration
- 4 Years
- Start Date
- 2025
- Academic Year
- 2025
- Campus / Location
- Aberdeen
- Scheme
- Undergraduate
- Subjects
- Digital media, production, and technology, Media studies, PR and communications
- Avg. Graduate Salary
- £23,000
2025-entry data — 2026 offers may differ