Digital Marketing

University of Chester
Undergraduate BA (Hons) Full-time 3 Years Events managementMarketing

A-Level Entry

BCC - BBC

UCAS Points

112 points

About this course

Succeed in an increasingly digital world, explore the latest digital technologies, innovate, and devise solutions for real digital marketing challenges. From the first day on our course, you will begin to learn the skills that will develop you into a digital marketing expert. In your first year, you will learn marketing fundamentals alongside practical application, begin to build your professional portfolio with real live digital projects, and build and launch your own website.

In the second year, you will use more specialised digital marketing techniques, open and explore the digital marketer’s toolkit (including social media, mobile, virtual and augmented reality) and discover the wealth of possibilities available for creating outstanding, successful campaigns.

In your final year you will look at the future of marketing, including mixed reality, ‘big data’, and smart technologies. You will continue to work on practical digital marketing projects to add to your professional portfolio and may showcase projects centred around the apps, mobile websites and augmented reality tools that you have created.

As one of our digital marketing graduates you will gain not just valuable experiences, you will develop an outstanding professional portfolio that you can showcase to your future employers.

Entry Requirements

A-Level Grades BCC - BBC
UCAS Tariff Points 112 points
Scottish Higher BBBB
BTEC DMM

Career Prospects

Graduates from this course typically go into the following occupations:

1132 Marketing, sales and advertising directors
2432 Marketing and commercial managers
7125 Visual merchandisers and related occupations
1133 Public relations and communications directors
3554 Advertising and marketing associate professionals
3556 Sales accounts and business development managers

Course Details

Qualification
Bachelor of Arts (with Honours) - BA (Hons)
Study Mode
Full-time
Duration
3 Years
Start Date
2025
Academic Year
2025
Campus / Location
Chester
Scheme
Undergraduate
Subjects
Events management, Marketing