Digital Marketing

Robert Gordon University
Postgraduate MSc Full-time 14 Months Digital media, production, and technologyMedia studiesPR and communications

About this course

This highly practical digital marketing Master's degree will equip you with the theoretical knowledge and applied skills to be able to design, deliver and evaluate successful strategies and campaigns. If you are looking to top-up your skillset and are unable to commit to the full programme of study, there is the opportunity to study modules on an individual basis.

The course aims to introduce you to a wide range of technologies and techniques, providing you with an overview of the digital marketing landscape. It is delivered with significant input from industry partners and much of the work you will complete is based on live digital marketing projects in collaboration with real businesses including website and SEO audits, content creation, marketing and digital PR. This allows you to develop a portfolio of real world experience as you study and build relationships with industry.

Study Options

This course is available in 5 study options:

Part-time

Duration: 33 Months

Qualification: MSc

Location: Aberdeen

Online study

Duration: 27 Months

Qualification: MSc

Location: Aberdeen

Part-time

Duration: 27 Months

Qualification: MSc

Location: Aberdeen

Full-time Shown above

Duration: 14 Months

Qualification: MSc

Location: Aberdeen

Full-time Shown above

Duration: 12 Months

Qualification: MSc

Location: Aberdeen

Career Prospects

Graduates from this course typically go into the following occupations:

3416 Arts officers, producers and directors
1133 Public relations and communications directors
2435 Professional/Chartered company secretaries
3417 Photographers, audio-visual and broadcasting equipment operators
4135 Library clerks and assistants
2472 Archivists, conservators and curators

Course Details

Qualification
MSc
Study Mode
Full-time
Duration
14 Months
Start Date
2025
Academic Year
2025
Campus / Location
Aberdeen
Scheme
Postgraduate
Subjects
Digital media, production, and technology, Media studies, PR and communications