Digital Business (E-commerce)

Our Digital Business (E-commerce) MSc programme will equip you with the knowledge and skills needed for leadership roles in electronic commerce.

The encompassed knowledge and skills cover a range of areas relating to electronic commerce, including:
business strategies
online selling strategies
digital marketing
business processes
data analytics
strategic service management
business planning

These skills and knowledge are not just theoretical concepts; they are applicable to real-world challenges and opportunities in the field of electronic commerce.

Our programme enables you to tackle the complex issues that arise in the ever-evolving world of e-commerce. By choosing our e-commerce programme, you will position yourself for a future in electronic commerce. You will have the skills and expertise required to thrive in this competitive and exciting industry.

It will provide you with the tools to drive innovation and success in your career. You will have access to bespoke career support - designed specifically for those on this programme - to get you ready for the digital business world.

Non-specialist pathway
We also offer a Digital Business MSc if you are interested in this area but do not want to specialise in e-commerce.

To find out more about the Digital Business MSc, view the course page.