Digital Business and Data Analytics

University of Reading
Postgraduate MSc Full-time 12 Months PR and communications

About this course

This Masters degree equips you with the hands-on skills in data analytics, computing and business to transform data into increased value to customers and improve business processes.

It will enable your understanding of the role of data and analytics in decision making, organisation management and policy shaping. You’ll be well prepared for technologist and analyst roles.

  • This programme equips you with hands-on, practical skills in data analytics, computing and business to enable you to transform data and ultimately improve business processes and decision making

  • Learn the skill set required to manage a business in today’s digital world

  • Discover how to analyse digital business problems and explore topics such as machine learning and artificial intelligence and acquire hands-on data analytics skills

  • Produce usable business intelligence to create competitive advantage in organisations

  • Gain up-to-date knowledge on the latest data analytics tools

  • Benefit from networking with professional practitioners who teach on the programme

    For more information visit: https://www.henley.ac.uk/study/masters/msc-digital-business-and-data-analytics

  • Study Options

    This course is available in 2 study options:

    Part-time

    Duration: 36 Months

    Qualification: MSc

    Location: Reading

    Full-time Shown above

    Duration: 12 Months

    Qualification: MSc

    Location: Reading

    Career Prospects

    Graduates from this course typically go into the following occupations:

    4135 Library clerks and assistants
    2472 Archivists, conservators and curators
    4214 Company secretaries and administrators
    2471 Librarians

    Course Details

    Qualification
    MSc
    Study Mode
    Full-time
    Duration
    12 Months
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    Reading
    Scheme
    Postgraduate
    Subjects
    PR and communications