Digital Business and Data Analytics

University of Reading

Postgraduate MSc Full-time 12 Months PR and communications

Digital Business and Data Analytics MSc is a postgraduate degree at University of Reading, based in Reading, taught full-time over 12 months.

About this course

This Masters degree equips you with the hands-on skills in data analytics, computing and business to transform data into increased value to customers and improve business processes.

It will enable your understanding of the role of data and analytics in decision making, organisation management and policy shaping. You’ll be well prepared for technologist and analyst roles.

- This programme equips you with hands-on, practical skills in data analytics, computing and business to enable you to transform data and ultimately improve business processes and decision making

- Learn the skill set required to manage a business in today’s digital world

- Discover how to analyse digital business problems and explore topics such as machine learning and artificial intelligence and acquire hands-on data analytics skills

- Produce usable business intelligence to create competitive advantage in organisations

- Gain up-to-date knowledge on the latest data analytics tools

- Benefit from networking with professional practitioners who teach on the programme

For more information visit: https://www.henley.ac.uk/study/masters/msc-digital-business-and-data-analytics

Study Options

This course is available in 2 study options:

Part-time

Duration: 36 Months

Qualification: MSc

Location: Reading

Full-time Shown above

Duration: 12 Months

Qualification: MSc

Location: Reading

Career Prospects

Graduates from this course typically go into the following occupations. Click through for salaries, employment rates and other UK degrees that lead there:

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Course Details

Qualification
MSc
Study Mode
Full-time
Duration
12 Months
Start Date
2025

2025-entry data — 2026 offers may differ

Academic Year
2025
Campus / Location
Reading
Scheme
Postgraduate
Subjects
PR and communications