Design with Behaviour Science

Learn how to apply behavioural insights to the design of human-centred products and strategies.
Understanding human behaviour is critical in the development of effective products, services and strategies.

In this programme, you will explore how to incorporate theory, research, and practices in behaviour science into the design of positive outcomes. This will involve learning to understand, develop, and monitor behavioural design interventions through using design-led tools, developing an in-depth understanding of users in their context, and honing your ability to integrate knowledge across disciplines.

Through learning the tools of design, you will learn to gather insights through research, make sense of complex information, find opportunities for intervention, and develop solutions to tackle the hierarchy of design engineering challenges including performance, systemic, societal and global challenges. You will also learn to critically explore concepts, build your ideas, and test them in the real world to develop impactful outputs.

In addition to obtaining advanced knowledge across a range of subjects encompassing design and behaviour science, you will be equipped with a range of transferable skills, including user analytics, methodological skills, problem-solving, design exploration, prototyping and testing ideas, project work and presentation skills.

Through all of this, you will augment your existing expertise with a new set of tools for understanding people via the power of behaviour science and approaching problems and opportunities in new ways through design.