Creative Advertising with Integrated Foundation Year

Develop your skills by entering the creative industries on an Integrated Foundation Year degree.

If you’re interested in taking on a new subject that you’ve not had the opportunity to study in depth before, or have been out of education for a while, then our Integrated Foundation Year courses might be for you. These four-year courses include an introductory year to help you build the core skills needed for specialist degree-level study.

This is a chance for you to let your imagination run wild and explore your creativity, expand your professional skills and develop enhanced subject knowledge in the domain you want to study. We’ll help nurture your expertise in problem solving, risk-taking, designing and making as you develop your abilities through five core modules.

After your foundation year, you’ll have a deeper knowledge of your subject, a clear understanding of your strengths, a developed practical and technical skill set and the confidence to excel in your chosen degree subject when you join other students for the rest of your course.

Turn your ideas into powerful advertising campaigns with impact. A great advert is simplicity in itself – the commercial or campaign that stops you in your tracks, sparks curiosity, evokes emotion and drives you to act.

On this course you’ll conceive these big ideas and bring them to life, telling memorable stories that build brand loyalty. You’ll learn about audience connection and develop the skills to turn a complex topic into a clear, compelling message. And you’ll have a blast, pitching, hustling, scribbling and experimenting in vibrant studio surroundings.

You will:
Develop technical, design thinking and production skills in your chosen specialism.
Learn teamwork, leadership and project management skills through a variety of learning environments.
Develop critical thinking and creative problem-solving skills through the development of unique and innovative projects.
Complete your chosen degree over a four-year period.
Build a portfolio of work that showcases your skills in advertising, brand strategy and marketing.
Work on real brands and pitch ideas to our industry partners and alumni, who offer paid internships, valuable advice or mentoring
Learn to use behavioural science and psychology to design creative campaigns that drive social change, with the chance to see your campaign idea selected for development.
Have the opportunity to network with advertising and marketing guest speakers, getting inspiration and feedback
Collaborate with students from other courses and hone your teamworking skills
Gain practical knowledge of how to establish a real business or go freelance

Creative Advertising BA(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.