Business Management with Marketing

Why choose this course
• By studying different areas such as brand management, digital marketing, consumer behaviour, and marketing insights and analytics, you will understand the importance of delivering value to the consumer while developing long stand relationships within the marketing process.

• Additionally, the programme will help you develop your marketing skills by focusing on ethical awareness and highlighting the importance of equality, diversity, and inclusivity, in a local and global context. You will also be able to enrich your learning experience applying for a placement or to study abroad.

• You’ll have the option to take one of our award-winning Professional Training placements that will prepare you for the work place.

What you will study
Our BSc (Hons) Business Management with Marketing programme is specifically designed to equip you with the skills and knowledge that will support you for the marketing challenges of the future.

You will study a combination of marketing and management theory and practice that will help you prepare for various types of jobs, from managing international marketing campaigns to launching innovative marketing strategies.

You will explore psychological elements such as consumer behaviour, while learning how to develop online and offline marketing actions and how to manage a brand. You will also develop a valuable understanding of the methods to capture market insights and the marketing analytics to measure your performances.

You will gain this knowledge through applied projects and authentic assessments that emulate realistic jobs’ tasks. This will help you develop your critical thinking and problem-solving abilities.