Business Management with Business Analytics

One of seven Business Management pathway options, this course merges business management with digital expertise, preparing graduates for data-driven careers. You gain a thorough training in data analysis, decision-making and real-world application from day one, exploring business management areas such as marketing and management as well as programming for data analysis; soft system analysis; and data modelling.

Facilities and Specialist Equipment

New, state-of-the-art business analytics suite to support data analytics, 'big-data', data mining, digital marketing, SEO and other management skills.

Harvard Business Publishing - international learning resources providing advanced business simulations in areas such as sustainability and digital processes.

Our Reuters trading room, reacting to live ‘stock-market’ data.

Software includes Microsoft Power BI and Vensim simulation.

Access to Sage, Refinitiv Workspace and the econometrics software STATA.

Your Student Experience

Become adept at facilitating data-driven solutions for today's market, developing skills that give you the edge in the fast-paced digital transformation of business.

Benefit from a course that gives you the flexibility to change pathway option at the end of your first year.  

Learn from research-driven academics actively involved in consultancy work.

Take up opportunities for consultancy experience during the second year of the degree, assisting businesses – from start-ups to established corporations - to solve problems, up-skill and innovate.

Benefit from masterclasses from industry experts so you benefit from their experience and keep at the leading edge in your field.

Benefit from field trips to see business management and analytics in action at companies such as John Lewis, Volvo, PW Gates Logistics, Luton Recycling and RAJA Packaging.