Business Management with Analytics

Gain the vital data and digital skills the evolving business world is demanding. Our Business Management with Analytics BSc aims to scale-up your data literacy and business intelligence so you can establish an exciting career in the fast-developing field of data analytics.

Why choose this course?
- Gain experience in using industry standard software such as Tableau and SQL

- Undertake a work placement or entrepreneurship year

- Study alongside innovative companies in Keele Business School

- Future-proof your career with the data and digital skills needed in the changing work environment

The world of business is changing, and data analytics is an area that offers enormous potential to organisations who can capitalise on its numerous benefits. Employers are actively seeking individuals who have the data analysis and business knowledge to help inform strategic business decisions to ensure they remain competitive in the marketplace. Our Business Management with Analytics BSc provides you with the opportunity to future-proof your skills by providing you with the space to study key digital, data and business skills, and enhance your own professional development so you can pursue a career in this dynamic field.

Modules in your first year will develop your know-how in quantitative data analysis including the various mathematical and statistical methods you can apply. You will gain a solid grounding in the sourcing, management and storing of all types of data and get an introduction to using SQL (Structured Query Language) to manipulate databases.

Your expertise in using Excel will be enhanced to an intermediate level, an essential skill if you want to progress to a career involving business analytics. You will also explore the fundamental principles of accounting and develop your understanding of globalisation and international business, analysing the various economic, political and technological influences on business. Business management modules you will begin to focus on your own professional development, growing your own personal brand and networks, and developing ‘all-round’ professional skills.

Later in the programme you will advance your understanding about the key theories of statistics and gain experience using industry standard software such as Bloomberg Terminal to extract economic and financial information.

You will learn about the different types of data, and gain confidence in your skills using various tools including Tableau, which is widely used in the data analytics field. You will also use Excel to communicate your findings in a visually appealing and easy–to-understand way to a wide range of audiences. Most importantly you will build the confidence to collect and analyse data and then communicate the results in ways that improve the performance of organisations.

Other core modules will continue to develop your business knowledge. You will be introduced to the different theories and issues in operations and quality management, examine how organisations make financial decisions, and how they use cost and management accounting to aid forecasting, budgeting and costing.

About Keele
Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.

We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.

Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.