Business Management with Analytics

Study business analytics and learn new, powerful digital tools and analytical skills that are in great demand across the world. Join this Business Management with Analytics degree and kick-start your career.

As organisations collect more Big Data, they need talented employees who can analyse that data strategically in areas such as marketing intelligence, CRM, sales and financial management. We will help you to excel in a range of business settings, so you can influence and make informed, data-driven business decisions.

Outstanding business links and valuable work placements

'Business Analytics' means you can harness powerful tools using skills that are in great demand across the business world.

Focussed clearly on employability, there are work placement options and you can apply to study abroad. You'll learn to present and interpret findings clearly and effectively. Your ability to clearly identify business opportunities will mesh perfectly with the ever-changing job market.

When you graduate you will be ready to improve organisational productivity, performance and profits. Whether your ambition is to start your own business or work within an organisation, your skills will be relevant all over the world.

Top 3 in Scotland for overall student satisfaction

Our Business Management courses ranked top 3 in Scotland for overall student satisfaction (NSS 2023).

Plus, Abertay is widely regarded as THE place to come for high quality teaching. But don't take our word for it:

- Scotland's Top Modern University - Student Satisfaction (National Student Survey 2023).

- UK University of the Year 2021 - Teaching Quality (The Times/Sunday Times Good University Guide).

- UK Top 10 - Student Satisfaction & Teaching (The Guardian Good University Guide 2021).

A flexible degree

You can tailor your studies to suit your interests and career plans.

This flexible degree is part of a larger portfolio of 12 courses covering business, accounting and marketing.