Business Management (Marketing) with a Foundation Year

The BSc Business Management (Marketing) with a Foundation Year is a programme designed for the student who wants to excel and reach the top level of global business management practice but does not yet have the required qualifications.

The four-year course provides students with a broad range of expertise across the areas of business and management (from business planning, management consulting and finance to international marketing, market research and strategic marketing planning) as well as offering a range of cutting-edge specialist optional modules. The BSc Business Management (Marketing) with a Foundation Year pathway is for students interested in the broad areas of marketing, sales and consumer behaviour. This pathway allows students to pursue specialist topics such as marketing communications, marketing research, marketing metrics and global marketing.

The foundation year is taught at The College, on Bay Campus. Located next to the School of Management, The College is the University’s pathway provider and offers a unique learning environment; designed to fully prepare you for the final three years of your degree. Small lecture and seminar classes, state-of-the-art facilities and world-class teaching help you to realise your full academic potential.

As a student of our Business department within the School of Management at Swansea University, you can expect to receive excellent teaching, driven by our world-class academic team of staff and state-of-the-art Bay Campus facilities. Our Business Management degrees are accredited by the Chartered Management Institute (CMI) and Chartered Institute of Management Accountants (CIMA), whilst our marketing specialism is also accredited by the Chartered Institute of Marketing (CIM)– providing you with industry-focused teaching and a wealth of professional skills to enhance your employability on graduation. Our Final Year Projects also enhance your career potential, by working in partnership with real companies on real business-related issues.