Business Management (Marketing)

University of Greenwich
Undergraduate BA Full-time 3 Years Business and management studiesEvents managementMarketing

UCAS Points

112 points

About this course

Navigate your journey to success with this degree which develops the knowledge and skills needed to manage, lead, and promote businesses through marketing.

This degree - a pathway of Greenwich’s BA (Hons) Business Management degree - offers you a comprehensive exploration of business strategy and business functions as well as developing capabilities for leading teams and managing and promoting contemporary organisations through marketing skills.

You’ll be taught at our stunning Greenwich campus and will take a number of specialist modules allowing you to explore, in depth, a variety of areas of marketing. You will also have a chance to apply for a work placement to get real-world work experience.

Our graduates go on to a variety of careers across the private, public, and voluntary sectors - including in start-ups, and social enterprises. They also thrive in a diverse array of thrilling marketing roles, including as brand and marketing managers, content and digital marketing specialists and market research analysts. Whatever your goals, an exciting path to success begins here!

What you should know about this course

  • Learn about organisations’ structures, functions and governance and use this to understand how to address - ethically and sustainably - organisational challenge and opportunity.

  • Discover the role of marketing - including core theories, principles, tools, and techniques - in making rational and informed marketing decisions in a global business context.

  • Develop skills related to marketing data analysis, digital software usage, and creative content strategies.

  • In London, Greenwich is ranked 4th overall for Marketing and joint 3rd for graduate prospects in Marketing (2025 Complete University Guide).

  • Study at our beautiful Greenwich campus, a UNESCO World Heritage Site, situated in London.
  • Entry Requirements

    UCAS Tariff Points 112 points

    Study Options

    This course is available in 2 study options:

    Full-time Shown above

    Duration: 3 Years

    Qualification: BA

    Location: London

    Sandwich

    Duration: 4 Years

    Qualification: BA

    Location: London

    Career Prospects

    Graduates from this course typically go into the following occupations:

    1132 Marketing, sales and advertising directors
    1150 Managers and directors in retail and wholesale
    2431 Management consultants and business analysts
    1123 Production managers and directors in mining and energy
    7125 Visual merchandisers and related occupations
    1139 Functional managers and directors

    Course Details

    Qualification
    Bachelor of Arts - BA
    Study Mode
    Full-time
    Duration
    3 Years
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    London
    Scheme
    Undergraduate
    Subjects
    Business and management studies, Events management, Marketing