Business Management (Marketing)

Our three-year BSc Business Management programmes share a generic first year, during which you will take seven compulsory modules from across the range of business disciplines, providing a broad understanding of business and management contexts and processes.

This degree programme is accredited by the Chartered Institute of Marketing (CIM) for the CIM Dual Award. Students graduating successfully from Business Management (Marketing) are entitled to attain the CIM Professional Diploma in Marketing by studying for and passing two CIM assessments instead of the four normally required. The programme provides a similarly broad based underpinning and coverage of a range of business and management modules but as the programme progresses through year two to year three, it narrows its focus to marketing issues such as market research, advertising, marketing management and database marketing. It has been designed to reflect the significant changes in the field.

Distinctive features
- the opportunity to study in a School that was ranked 6th in the UK for research quality and joint 1st for research environment in the 2014 Research Excellent Framework (REF);

- the involvement of research-active staff in teaching;

- the emphasis on independent learning in a research-led environment;

- the variety of modules on offer in a multidisciplinary and interdisciplinary School;

- progression through core and specialist option modules;

- the opportunity to study abroad with or without a language component.