Business Management

In a fast-moving and complex global economy, the role of management has never been more exciting and challenging. Whether you envisage life at a FTSE 100 company, or want to run your own start-up, at Winchester we’ll equip you to be a confident, responsible and innovative leader of the future able to meet the shifting demands of the contemporary business world.

This broad-based degree is closely linked to industry and will introduce you to the latest management theory and practice. The programme’s flexibility enables you to pursue personal learning goals and career aspirations by selecting your own journey through a range of engaging business disciplines.

In the first year of study, you explore the principles underlying business management, examining the dynamic interrelationships between different aspects of business and interactions with the external environment. These include Responsible Management, Understanding Markets and Managing Finance.

Year 2 includes both compulsory and optional modules focusing on more specialised areas of management, such as leadership, operations and sustainability. You engage in critical analysis and interpretation of data, and critical appraisal of international organisations and their operations. Optional modules include People Resourcing, Effectual Entrepreneurship, and Integrated Marketing Communications. Before moving on to the final year, you may choose to spend a year on a paid work placement in a business relevant to your ambitions. Recent students have successfully secured placements at BMW, Intel, Microsoft and Siemens.

The final year is strategic in nature. This enables students to consider the complexities and ethical implications of business strategies in practice within an era of increasing globalisation and social and environmental concern. Optional modules include Project Management, Business Ethics, Strategic Brand Management and Managing Change.

You gain a broad range of business knowledge and skills which enable you to pursue a career in a diverse range of organisational sectors. You are also equipped with the skills suitable for self-employment and the confidence to set up your own business.

Our graduates have gone on to successful careers in management and leadership roles, strategic planning, project management, business development, product development, finance, human resources and marketing.