Business Economics with Marketing and Geography

University of Dundee
Undergraduate MA (Hons) Full-time 4 Years Events managementMarketingAccounting and financeEconomicsGeography

A-Level Entry

CCC - CCD

Avg. Graduate Salary

£26,500

About this course

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world.

You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context.

In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets.

In Geography you study both social and physical sciences to analyse and understand major challenges facing the world. You will develop creative skills in problem solving, presentation, and communication.

Our flexible Geography degrees allow you to specialise in human geography or physical geography, or to combine elements of both. In addition you can study other social science or humanities subjects.

You will also have the opportunity to go on field trips, and to work with partner organisations to help them solve problems that they are currently facing.

You will cover specialisms within these themes including:

health and well being city futures geopolitics and power tourism and globalisation policing and security hazards and risk

We have our own teaching spaces, laboratory, field equipment, and specialist software like GIS (Geographic Information Systems) to support your learning.

Entry Requirements

A-Level Grades CCC - CCD
Scottish Higher BBBC - BBCC
BTEC MMM - MMP

Career Prospects

Graduates from this course typically go into the following occupations:

1132 Marketing, sales and advertising directors
1133 Public relations and communications directors
2432 Marketing and commercial managers
1150 Managers and directors in retail and wholesale
2431 Management consultants and business analysts
3544 Data analysts

Course Details

Qualification
Master of Arts (with Honours) - MA (Hons)
Study Mode
Full-time
Duration
4 Years
Start Date
2025
Academic Year
2025
Campus / Location
Dundee
Scheme
Undergraduate
Subjects
Events management, Marketing, Accounting and finance, Economics, Geography
Avg. Graduate Salary
£26,500