Business and Management (Marketing) with Year Abroad

Develop the marketing expertise to succeed in the rapidly changing world of business – and broaden your skills and experience by studying overseas – with our BSc Business and Management (Marketing) with Study Year Abroad degree.

This flexible, four-year course, taught by experts from Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications. You’ll enrich this learning and broaden your life experience with an integrated Study Year Abroad.

You’ll study marketing in the wider context of business management, gaining a firm understanding of its practice, concepts and theories. These include:

- marketing communications

- digital marketing

- branding theory and practice

- consumer behaviour

- optimising marketing performance.

As your studies progress, you’ll have the option to specialise in different areas of marketing that interest you most, and develop your knowledge and skill set.

Alongside this, you’ll study the core disciplines that underpin business – including economics, psychology and sociology – and explore theories and concepts such as:

- international strategy

- organisational behaviour

- operations

- entrepreneurship

- data analytics

- human resource management

- accounting.

You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.

Throughout your studies, you will:

- explore the interdisciplinary nature of business

- apply the skills and knowledge you learn to current business problems

- study the emerging challenges facing global markets.

Choose BSc Business and Management with Study Year Abroad at Henley Business School
- Ranked 16th for Business and Management in the Guardian University Guide, 2024.

- Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).

In your third year, you’ll have the opportunity to continue your studies at one of our overseas partner universities.

We’ll help you decide where to go and for how long, guide you through the application process, and support you when you’re abroad.

For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/business-and-management-accounting-and-finance-ug/bsc-business-and-management-marketing-with-study-year-abroad